Turn scattered ideas into
a clear, actionable ad plan

Fill in goals, channels, budget, audiences and pacing on the right. This page lays everything out in a structured card, ready to screenshot, export or share with your team.

35%+ better use of media budget

3x faster planning per person

simple worksheet you can reuse

Ad campaign setup (draft)

Use this to structure requirements. It is not connected to any ad platform.

Campaign name Helps distinguish initiatives, e.g. “Spring awareness push”.

Primary objective

Core KPIs (manual)

Planned channels (examples) Tick the platforms you plan to use to later split budget across them.

TikTok / Douyin Meta / Facebook Google Display & Discovery Programmatic / DSP Content / social platforms Offline (OOH, elevator, etc.)

Total budget

Suggested daily budget

Flight dates

Core audience description Who are you really talking to? Describe with “tags + scenario”.

Key message & copy angle Clarify: main value props, benefits and what problem you solve.

Creative formats & plan

Landing & conversion path

Risks & backup plans List where things might go wrong and what your Plan B is.

Plan A/B tests (creative / audience / bidding strategy)

Use the “Expected results” card below to record your testing hypotheses.

Brand safety & compliance considered

Never run content that violates platform policies or local laws.

Expected performance (manual)

Use in internal reviews

Estimated impressions

Fill based on past benchmarks.

Estimated CTR / CVR

e.g. CTR 1.5% / CVR 6% (example only)

Key notes

Platform specifics, optimizer notes, constraints, etc.

· Testing phase: Validate audience and creative first, then refine bids.
· Scaling phase: Increase budgets gradually while staying within target CPA.
· Post-campaign review: Compare first-touch and last-touch channels to improve attribution for next runs.

Turn scattered ideas into a clear, actionable ad plan

Turn scattered ideas into
a clear, actionable ad plan